2008 - 2009 Business Plan

 
 

Chamber Organizational Goals for 2008 - 2009

  1. Broaden membership base by providing value for membership investment
          Lead:  Membership Development Committee
  2. Maintain the vitality of the Arts & Crafts Fair
          Lead:  Arts & Crafts Fair Long Range Planning Committee under the direction of the Executive Committee
  3. Continue to explore sources of non dues revenue
          Lead:  Long Range Planning Committee under the direction of the Executive Committee
  4. Incorporate feedback from the membership into Chamber programming
          Lead:  Executive Committee

 

These goals were identified at the Chamber planning session on December 13, 2007

Board of Directors

Chair:  Col. Richard Weaver, Camp Ripley
Vice Chair:  Sandy Smith, GoldSmith Jewelers
Secretary:  Tom Cotton, Spectrum Printing/Design/Apparel
Treasurer:  Jacki DeVine, DeVine Laser Skin Care

 Goals:

  1. Successful implementation of the Business Plan
  2. Increase visibility of Chamber board in community
    ~ Sponsor Annual Meeting.  Complete annually in March. 
    ~ Publish an Annual Report.  Provide written summary at the Annual Meeting
    ~ Support President/CEO’s Ex-Officio relationships with Morrison County Community Development, Convention & Visitors Bureau, Heritage Preservation Commission, Little Falls Business Association, Morrison County Government, area cities and other community groups and service organizations.
               
  3. Strengthen Board Member relations with the Chamber membership and community partners
             ~ Increase board member attendance at Chamber networking events
             ~ Sponsor a social gathering to include the board of directors from              Community Development of Morrison County and Little Falls Convention &              Visitors Bureau.
              ~ Create board member name tags to wear at networking events
               
Committee:  Executive Committee, which meets quarterly or as needed           

Communications Division

Division goals:

  1. To enhance communication throughout the service area
    ~ Produce six (6) Chamber newsletters per year, published in odd numbered months, with possibility of member advertising.
    ~ Expand communication with Minnesota Chamber of Commerce and provide to local members.
    ~ keep website up-to-date 
  2. To increase awareness of Chamber activity 
    ~ Provide press releases on all Chamber activities to Morrison County Record, St. Cloud Times, Brainerd Dispatch and radio stations as applicable.     
    ~ Brand Chamber logo in public with podium banner and exterior signage at events. 
    ~ Utilize public bulletin boards and marquees.   
    ~ Expand utilization of local cable access  
    ~ CEO quarterly column in the Morrison County Record
  3. Form a communications committee
    ~ Formulate communications/marketing plan for service area.   Completion: February 14, 2008
    ~ Incorporate tag line “The Voice of Business” into marketing materials
    ~ Sponsor quarterly new member breakfasts/luncheons
    ~ Create a business owner’s round table group to meet quarterly
    ~ Include in marketing plan testimonial ads
    ~ Include guest columns from CVB and CD in newsletters
    ~ display Chamber mission statement in chamber offices.

Community Pride Division

Division Goals:

  1. Sponsorship of annual Arts & Crafts Fair
  2. Sponsorship or assistance with events that benefit the greater community
  3. Work with community groups to replace ‘Welcome to Little Falls” signs north and south of Little Falls

Community Activities:

Downtown Business Improvement District 
Heritage Preservation Commission
City of Lights – keep existing task force in place for another year
Halloween Trick or Treating
Santa Parade Reception
Chamber Bucks
Holiday Movie Matinee
Dam Festival

Arts & Crafts Fair Council

Chair:   Jodi Weaver, The Gumdrop Tree

      Board Liaison:  Doug Veillette, Dairy Queen

Community Partnerships Division

Division Goals:

  1. To work in collaboration with community entities to address community issues and opportunities;
  2. To provide support to Chamber members through advocacy and liaison with governmental and taxing entities

Development Services Division

Division Goals: 

  1. Provide development services to assist in the areas of leadership and business.
    ~ Provide co-sponsorship of Business Insights 2008
  2. Increase participation in Leadership LindyLand program. 
    ~ build on the corporate and business sponsorship opportunities within the
        Leadership LindyLand program

Leadership LindyLand Steering Committee
Chair: Curt Hanson, Initiative Foundation
Board Liaison:  Tom West, Morrison County Record

Membership Services Division

Division Goals:

  1. Increase membership  
  2. Enhance the value of Chamber membership.
  3. Development and maintenance of member activities and services 
Membership Development Committee
Chair: Tom Hoggarth, Evergreen Equipment
Board Liaison: Sandy Smith, GoldSmith Jewelers
Committee Goals: 
Review membership investment schedule.               
  1. Review renewal membership and new prospective materials.
    ~ Step-up efforts to highlight benefits of Chamber membership

Member Benefits
Objectives:

  1. Provide for legislative forum before and after session
  2. Provide quarterly educational seminars 
  3. Provide for underwriting of dual membership in Chamber and Little Falls Business Association
  4. Explore ways to acknowledge statewide or national designated days/weeks – MN Manufacturer’s Week, Independent Retailer’s Week, Administrative Professionals Day, American Education Week, or Small Business Week

Sponsor Administrative Professional’s Day luncheon with speaker

Member Networking

      Networking Liaison:   Carl Vaagenes, St. Gabriel’s Hospital
   

Golf Outing Chair:  Steve Schueller, Schlenner Wenner & Company
Golf Board Liaison:  TBD

   
      Sporting Clays Chair:  TBD
      Sporting Clays Liaison:  Tom Chatfield, Fallsburg Woodworking       

Objectives:

  1. Provide a varied offering of networking events to offer all members and their employees
    ~ Coordination of monthly Business After Hours networking events at member host sites.  
     ~ Co-sponsorship of twelve (12) Friday Morning Coffees at the Chamber of Commerce
     ~ Sponsorship of annual Golf Outing   Annual date is the 1st Monday in August
     ~ Sponsorship of annual Sporting Clay event. Annual date of event to be determined by the committee
  2. A calendar of events will be developed to ensure that events are spaced throughout the year. 
    ~ Events to be listed on Chamber website as available.

Member Recognition

Objectives:

  1. Recognize existing Chamber members for their membership.
    ~ conduct 60 membership visits annually with photos. 
    ~ send congratulation notes where appropriate.
  2. Welcome new businesses throughout service area
    ~ conduct new business visits as they occur with photos and 1st dollar of profit certificates. 
  3. Provide training for Lindy Greeters annually.
    ~ All new Lindy Greeters are to be orientated to the Committee
    ~ Staff to provide talking points on upcoming Chamber events for Lindy Greeters
    ~ CEO to include personal letter for Lindy Greeter visits regarding areas of assistance via the Chamber 
  4. Recognize the importance of outstanding employees. 
    ~ Recognize 12 Employee of the Month recipients including at Annual Meeting
    ~ Implement Volunteer of the Year, Small and Large Business of the Year recognition programs

Subcommittees

Lindy Greeters
Chair:  Kathy Enns, Lind Realty
Board Liaison:  Tom Cotton, Spectrum Printing - Design - Apparel

The Employee of the Month Committee

Chair: Robin Klosowski, Edward Jones

Long Range Planning Division

Division Goals:

  1. Maintain the vitality of the Arts & Crafts Fair
    ~ Arts & Crafts Fair Long Range Planning Committee under the direction of the Executive Committee
  2. Continue to explore sources of non dues revenue
    ~ Finance Committee under the direction of the Executive Committee

Approved by Board of Directors: February 14, 2008